Pathway Sponsors Bloomreach Xmas Gala

Earlier this month, we had the pleasure of sponsoring the Bloomreach Christmas Gala 2025 at the stunning BMA House in London. The evening brought together 200 marketing leaders, ecommerce innovators and Bloomreach colleagues to celebrate an incredible year of digital transformation and customer experience excellence.

Supporting Our Clients and the Community

As a Bloomreach partner, sponsoring this event was an easy decision. It gave us the opportunity to support the clients we work with every day and to contribute to the broader community of brands pushing the boundaries of what's possible with data-driven marketing.

The evening was a perfect blend of recognition, celebration and networking making it exactly the kind of environment where great partnerships are strengthened and new ideas are born.

The Bloomreach Awards: Recognising Excellence

The highlight of the evening was the Bloomreach Awards, where 15 brands were recognised for their outstanding achievements in customer engagement, personalisation and marketing innovation.

We were particularly proud to see several of our clients nominated across multiple categories:

• Valentte — Bloomreach Engagement Newcomer of the Year Award
• Medichecks — Multichannel Mastery Award
• Medik8 — Dynamic Engagement Award

These nominations reflect the incredible work these brands are doing to transform their customer experiences, and we're honoured to support them on their journeys.

Pathway Takes the Stage

One of the most memorable moments of the evening was when our co-founder, Olly Fray, took to the stage to present an award to Benson for Beds — who has demonstrated exceptional commitment to leveraging Bloomreach for customer engagement.

It was a proud moment for Pathway. Standing on that stage, recognising a brand that's truly embracing the power of customer data and personalisation, reinforced why we do what we do. We bridge the gap between strategy and execution, helping brands turn marketing technology into measurable results and seeing those results celebrated publicly never gets old.

Thank You, Bloomreach

A huge thank you to Bloomreach and the entire events team for hosting such a brilliant evening. The energy in the room, the quality of the brands in attendance, and the genuine celebration of achievement made it a night to remember.

Special thanks also to Taylor and the team for making us feel so welcome and for the opportunity to be part of the awards presentations. The partnership we've built with Bloomreach continues to be one of the most valuable relationships we have, and events like this demonstrate exactly why.

Looking Ahead

As we head into 2026, we're more committed than ever to helping UK brands get the most from their Bloomreach investment. Whether it's building personalised customer journeys, implementing complex CDP projects, or enabling internal teams to drive their own success we're here to be the technical partner that marketing teams wish they had.

If you attended the Gala and we didn't get a chance to connect properly, or if you're a Bloomreach customer looking for support, we'd love to hear from you.

Here's to more client wins, more innovation, and more celebrations in 2026. 🥂

Pathway is a specialist CRM, data and digital experience consultancy and proud Bloomreach partner. We help ambitious brands turn customer data and marketing technology into measurable growth.