Pathway at Prolific North Live 2025

Our Stand: Where Technology Met Mystery

This year, we wanted to do something different. Rather than the usual leaflets and laptop demos, we created an AI-powered mind reading experience that stopped people in their tracks.

The concept was simple but powerful: an interactive demonstration that blended technology, psychology and a touch of mystery to show just how transformative data-driven personalisation can be. Visitors would experience firsthand what happens when you truly understand customer behaviour and can predict their next move.

The response? Incredible.

Cutting Through the Noise

At any major industry event, standing out is a challenge. Everyone's competing for attention, and attendees are often overwhelmed with information. But our AI mind reading experience cut through the noise in a way we hadn't anticipated.

Throughout the day, our stand was buzzing. People couldn't get enough of it. The queue never seemed to end, and the reactions ranged from amazed laughter to genuine astonishment. More importantly, it sparked exactly the conversations we hoped for — about the power of customer data, the possibilities of personalisation, and how brands can create experiences that feel almost magical when they're done right.

What made it so effective wasn't just the "wow factor" (though that certainly helped). It was that the experience demonstrated our core message rather than just talking about it. We didn't need to explain how powerful data-driven marketing can be — people felt it for themselves.

The Real Magic: Connecting with Like-Minded Innovators

Beyond the stand itself, Prolific North Live 2025 was a fantastic opportunity to connect with the Northern marketing, data and digital community. From the Trendsetters Stage sessions on Gen Alpha and TikTok Shop to countless corridor conversations, the event was packed with insights and inspiration.[1]

We met ambitious brands exploring CDP implementations, fellow agencies tackling complex technical challenges, and platform partners building the next generation of marketing technology. It's always energising to be surrounded by people who share your passion for turning customer data into meaningful experiences and measurable results.

And yes, we brought sweets. Because sometimes the best conversations happen over a handful of something sweet while recovering from information overload.

What We Took Away

Prolific North Live reinforced something we see every day in our client work: the gap between marketing ambition and technical execution is real, and it's where agencies like Pathway can make the biggest impact.

Brands want to deliver personalised, data-driven experiences. They know it's possible. But bridging the gap between strategy and execution — translating data and IT complexity into marketing programmes that actually work — remains a challenge.

That's exactly what we do. And events like this remind us why it matters.

Until Next Time, Manchester

To everyone who stopped by our stand, shared their challenges, or simply wondered how on earth we knew what they were thinking — thank you. Those conversations, connections and moments of genuine curiosity are what make events like Prolific North Live so valuable.

If you missed us this year or want to continue the conversation about how Pathway can help your brand unlock the value of customer data, get in touch. We promise we'll leave the mind reading at home (unless you want us to bring it back).

Until next time, Manchester — that was magic. 🔮

Pathway is a specialist CRM, data and digital experience consultancy. We act as the technical partner for marketing teams, helping ambitious brands turn customer data and marketing technology into measurable growth.